Let’s grow your ad revenue and evolve your business. Together

Drive your revenue to new heights with Shinka’s industry leading solution.

Shinka (進化)

Shinka is a Japanese word that translates to "evolution." It encapsulates the idea of progress, growth, and advancement. In the context of technology and business, Shinka represents the continuous pursuit of innovation and improvement.

Identity

Our Mission and Vision

Shinka’s mission is to provide a transparent and efficient monetization solution that empowers publishers and advertisers to effectively monetize their audiences.

About

At Shinka, we’re dedicated to empowering publishers with a monetization solution that emphasizes transparency and operational efficiency. Our innovative approach ensures you can effectively monetize your audience while delivering a high-quality advertising experience. We understand the evolving complexities of the digital advertising landscape, and we’re committed to staying ahead of industry trends.

Our platform is designed to seamlessly integrate into your existing operations, allowing you to focus on what truly matters—engaging your users. With Shinka, you’ll have a solution that not only meets your monetization needs but also enhances the overall user experience. We take pride in providing a straightforward, effective service that stands out in a crowded market.

We understand the vital role user experience plays in monetization strategies. That’s why our solutions are built to ensure your audience enjoys a seamless, non-intrusive advertising experience. Our commitment to transparency means you can trust that the ads your users see are relevant and add value to their experience.

Shinka is more than just a monetization tool; we’re your partner in success. By focusing on operational efficiency, we help you maximize revenue while minimizing effort. Explore our innovative solutions and see how we can help you reach your monetization goals.

Join us in evolving the future of monetization. With Shinka, you can embrace change and unlock new growth opportunities. Together, we’ll transform the way you monetize your audience.

Ethos

Our Values

At Shinka, we pride ourselves on fostering an inclusive, creative and energetic environment based on our values.

Embracing Authenticity

We listen with genuine intent to understand diverse perspectives, treating everyone with respect. By staying true to our values, we relentlessly pursue real, effective solutions for our partners

Embracing Evolution

We continuously adapt and evolve, staying flexible and responsive to change to industry needs while maintaining control and focus on progress.

Driving Efficiency

We channel our energy and determination to streamline processes, ensuring that every effort is purposeful and impactful.

Team

Leadership

Experience seamless monetisation with quality advertising solutions.

CEO

Kieran Greene

As CEO, Kieran drives the company’s vision to develop disruptive and industry leading ad monetisation solutions for publishers of all sizes. Prior to founding Shinka, Kieran worked in Google, leading the Global Video strategy for Ad Manager, working with Google’s leading Broadcast & Telco partners. Driving their digital strategy via monetisation and technical infrastructure. Kieran’s previous experience working as a customer and with customers in the advertising industry has shaped Shinka.

CFO

Gerard Melinn

Gerard has spent 20+ years as a leader in commercial, risk and compliance functions across enterprise, medium and small sized companies. He has extensive experience in regulatory, governance, risk assessment and management.

CTO

Colly Murray

Colly is a seasoned serial entrepreneur with a multifaceted career spanning over 20 years in the technology sector, marked by groundbreaking ventures in telecoms, education, and FinTech. Beyond technology, he has left an indelible mark as one of the pioneers of the hospitality industry in Ireland, demonstrating his versatility and innovative spirit.

"Empowering Publishers around us to be monetised and efficient"

Kieran Greene

Founder, CEO

"Shinka was founded with a vision to transform the advertising landscape, focusing on transparency and operational efficiency. Over the years, we have evolved, consistently prioritising our clients' needs while enhancing user experiences."

Experience

Our Founder's Journey

2007

YouTube

2015

Broadcast

2016

Publisher Monetisation

2017

Google

2024

Shinka

"Shinka has transformed our advertising strategy, making it more transparent and efficient than ever before."

Terry Donnelly
Chief Marketing Officer, Hotel Communication Network

Prepared to step into the new era of video advertising?

Discover how our innovative solutions can transform your advertising experience and boost revenue.